BT - increasing brand usage amongst key audiences

The Challenge

  • Help marketers across multiple divisions understand the consumers-eye view of the “soul values” of their brand.
  • Multiple qualitative techniques used to compare/contrast internal brand perceptions with reality of consumer perceptions of BT.

End Benefit

  • Brainstorming to create internal ownership of consumer BT values.
  • Follow up guidance to ensure findings implemented successfully amongst product teams.
  • Result: A consistent use of ‘BT-ness’ across product divisions.
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